Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

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About Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

The Maxxis brand is a vital asset and source of pride for 30,000+ employees. Because customers are the best possible ambassadors for the brand, Maxxis is committed to providing the fine products and excellent service they demand. Maxxis is associated with winners, including Olympic athletes and world-record holders. It provides high-quality tires that win in competition. Pushing the limits of technology, Maxxis give racers the traction they need. And the tire that takes a talented athlete across the finish line is also available to everyday consumers, who find that Maxxis products enhance their lives, both at work and at play.

  • Winner of Business Plan Design Award.
  • Specialized in Business Plan Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Business Plan
T Razr Transformative Tyre

T Razr Transformative Tyre

Business Plan Design

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Interview with Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
We are a team combining of engineers and designers. We try to bring an engineering task into design field, and try to see the problem in a design approach. This is what we want to do and this is what T Razr represents: a piece of work that has the skin of an authentic look and the flash and bone of careful measured engineering wisdom.
Can you tell us more about your company / design studio?
We are a design team inside Maxxis, concentrating on user research and innovated product development.
What is "design" for you?
Design is the process of discovering problems, and furthermore, solving the problems in a cooler way. We are always trying to come up with a better solution each time we face a new unsolved design task.
What kinds of works do you like designing most?
We are interested in designing products that are very practical and useful, or the projects that have a great influence inside the department and even outside the department.
What is your most favorite design, could you please tell more about it?
Hamburgers, it contains a balance recipe including breads, vegetable and meat. Plus it is designed to be easily reproduced in a fast speed and maintain a great consistent. Besides, the size and shape of a hamburger is very user friendly as well. Hamburgers are easy to grab with one hand. They can be wrapped with a plain sheet and the sheet itself can perform all the functions from labeling to packaging, and be used as tableware in the mean time.
What is your favorite material / platform / technology?
ABS, the material which is often used in 3D printer. The favorite platforms are Facebook, Google, and Instagram.
When do you feel the most creative?
We feel most creative when having a good discussion with others, whether it is with colleges, or friends from other fields. A nature collapse of ideas generates unexpected outcomes. In a lot of situations, these ideas have big chances to be carried out.
Which aspects of a design do you focus more during designing?
We pay a lot of attention in designing the product to be more durable. We think that is the basic requirement to a product. Beyond that, creating uniqueness for the products and makes them stand out from the similar kinds is also an important job for designers.
What kind of emotions do you feel when you design?
Every design is a new challenge, the excitement while brainstorming and the anxiety while obstacles occur are all valuable emotions to the team during design process.
What kind of emotions do you feel when your designs are realized?
When the designs are being realized in the end, the joy and relief we feel is true.
When judging a design as good or bad, which aspects do you consider first?
When judging a design, we often look at how it meets the need of client first.
From your point of view, what are the responsibilities of a designer for society and environment?
In our opinion, much of the possible damage to the environment comes not just from the disposal of the products, but also comes from the mess production itself. To think about how to design the product with less waste is what the designer should keep in mind. For example, can we use a different material, a recyclable material on the product perhaps? Can we change the manufacture process and make sure each step is clean?
How do you think the "design field" is evolving? What is the future of design?
We think in the future, some origin idea may come from the user themselves. They may take part in some steps throughout the design process such as problem definition and product testing. Users are the designer designing product for them own. So we think, everyone has the chance to become designers in the future of design.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
We have not had any exhibition before. We would love to collaborate and develop concept tire with car companies if there is any chances.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
The inspiration comes from the open resources such as the internet, the academy journals, and variety types of books. Keeping an exercise plan, regular meeting with friends from different fields, and a lot of random chats are also good methods to feed the design team with fresh creativities.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Upon looking at our design, one may think of the tern”form follow function”. We do not like to design something with too much abstract aesthetics but actually doesn’t mean that much. But we would love to develop more to the appearance once all the other functional problems have been solved.
How do you work with companies?
We discuss over with the company`s strategy department and achieve yearly goals. Than we make innovate products.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
We would suggest that the innovate team to be given a bigger space by the company. And to be given time so that the influence brings by the innovation activities itself can show.
Can you talk a little about your design process?
First of all, we fully discuss over the design propose for every project. Secondly, we collect and build a data base of technology news and trends as the input of inspiration. Next, we brainstorm and sketch. After that, we visualize the concepts and run discussions on the concepts. Finally, we make adjustments to the design until the day we release the product to the market.
What are 5 of your favorite design items at home?
We enjoy using bedding, reading room, book shelves, clocks, plants and fountains at home.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Do not feel bad if things do not meet your expectation. Just keep trying. Meet people and listen more to other`s opinion. Sometimes a different perspective helps.
From your perspective, what would you say are some positives and negatives of being a designer?
We have a higher standard toward the surrounds, the items we use, and the quality of life. However, we sometimes expect too much for a lot of things and do not have too much tolerance to nasty or unpleasant environment.
What is your "golden rule" in design?
The golden principle is to ask the right question and to find out what the real problems are. After that, we decide the priority for each unsolved problems, and double check the problems by consulting with users once again. With a list of design problems in hand, designers then start a long and time consuming brainstorming process to come up with concepts.
What skills are most important for a designer?
We think observation, imagination and patience are the most important skills for a designer.
Designing can sometimes be a really time consuming task, how do you manage your time?
We make time schedule and we set controlling point for every steps to make sure thing are on the schedule.
How long does it take to design an object from beginning to end?
In the company`s case, it takes about one to two years to finish a project.
What is the most frequently asked question to you, as a designer?
Can you do a little bit change right over here? It won`t take that long, right?
What was your most important job experience?
Our team have had executed projects like School-business collaborations and patent creating.
What type of design work do you enjoy the most and why?
We enjoy using the designs that make us feel happy during the using experience. We enjoy the type of design with a clear target user portrait, proper function choices, and a beautiful appearance.
What are your future plans? What is next for you?
We are looking forward to participate in the 2020-2021 A`DESIGN award with a whole new airless concept tire.
Do you have any works-in-progress being designed that you would like to talk about?
We are working on innovative pattern design for tires at this point. Please looking forward to our new products.

Extended Interview with Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

Could you please tell us a bit about your design background and education?
Our team specializes in mechanism and industrial design. We have experienced in original equipment manufacturer and original design manufacturer.
What motivates you to design in general, why did you become a designer?
We have a lot of ideas about how to improve the surroundings around us. And we are particularly interested in approach these problems in a design and innovative perspective.
Did you choose to become a designer, or you were forced to become one?
In general, some people enjoy appreciating creations, while some others enjoy creating items. And I enjoy being a creator.
What do you design, what type of designs do you wish to design more of?
The team concentrates on designing concept tires. We hope to lay our hands on topics such as future transportation and creative promotion strategies for the concepts.
What should young designers do to become a design legend like you?
Our opinion for young designers who want to become the design legend is continues to learn and to design. Keep communicating with the world and remember all designs start from human beings, and all designs are for human beings.
What distinguishes between a good designer and a great designer?
A good designer design a new form for the same product. However, a great designer achieves the design goals with a better and smarter solution.
What makes a good design a really good design, how do you evaluate good design?
We think if the design can achieve the goal with a more effective way or reduce some cost in the development process, then it is a good design.
What is the value of good design? Why should everyone invest in good design?
Because we have expectation for a better future, thus we pursue to reach the goal.
What would you design and who would you design for if you had the time?
We would design a great working space for the team. Inside the space, we will design a quite zone for concentration jobs, and a cozy zone for temporarily relax.
What is your secret recipe of success in design, what is your secret ingredient?
Do not afraid to fail. Besides, there is nothing called a definite failure, because you can always get something from the experiences.
What is your greatest design, which aspects of that design makes you think it is great?
We consider a design that has a new look and new structure is very fascinating. We also think a design that fits the user research and the company business strategy is very good.
How could people improve themselves to be better designers, what did you do?
We improve ourselves by learning something from every design we have done.
If you hadn’t become a designer, what would you have done?
If we are not doing design jobs, we maybe doing as artists or biologists.
What helped you to become a great designer?
Having curiosity towards new things is the key to become a great designer.
What were the obstacles you faced before becoming a design master?
In order to become a design master, we think we must first experience many kind of design tasks.
What’s your next design project, what should we expect from you in future?
We think airless tire will be our next project. We expect to produce more concept products in the future.
What people expect from an esteemed designer such as yourself?
We would want to see more good designs be designed by esteemed designers. We think this is what people would expect from us.
How does design help create a better society?
We want to let the users to be in part of the design process. The users can add their opinion when we improve the design and help making a better version to the design.
What are you currently working on that you are especially excited about?
We are creating a user research data base at the moment, we are also trying to develop a pattern design guideline.
What would you like to see changed in design industry in the coming years?
In the coming years, products that relate to digitize, non-contact sense technologies, sharing formation changes and automation may appear like flood.
Where do you think the design field is headed next?
We think the design field will reflect more of the changes happened in the society. And design may have more responses to the changes.
How long does it take you to finalize a design project?
In the tire industry, usually it takes about 2 years to finalize a project.
When you have a new design project, where do you start?
When I have a new design project, I normally start from clarifying the problems.
Do you think design sets the trends or trends set the designs?
We think when a disruptive innovation is being made and it is accepted by the market, this is when a new trend has occurred. Take the revolution of phones for example, by the time when designing a phone with tangible bottoms is the main stream, the prototype of a phone without bottoms appeared on the market, and it took over the trend completely in just a few years. So we would say design sets the trends.
What is the role of the color, materials and ambient in design?
Color, materials and ambient are assistants that can help designs to better fit the purpose. At the same time, make the design complete.
What do you wish people to ask about your design?
We would love to hear people asking about where can we buy T Razr. It will be a great accomplishment to the design team.
When you see a new great design or product what comes into your mind?
We are curious about what inspired that great design, and how that design is being carried out.
Who is your ideal design partner? Do you believe in co-design?
The ideal type of a designer partner has the following personalities: love to communicate.
Which people you interacted had the most influence on your design?
Our friends, they a lot of time provide different accepts of opinion and very honest.
Which books you read had the most effect on your design?
The design of everyday things by Don Norman. The autobiography of Ando Tadao. The future design of Eames.
Please tell us a little memoir, a funny thing you had experienced as a designer?
We had held design workshops for the company, and they are treasure experience. It was very rare that we invite designers from outside the system and try to let everyone participate in the same design task, and evaluate the design in assigned criteria.
What makes your day great as a designer, how do you motivate yourself?
We try to live a life very down to earth, and we try to design products that people willing to use.
When you were a little child, was it obvious that you would become a great designer?
Playing with building blocks helps developing design thinking and design abilities.
What do you think about future; what do you see will happen in thousand years from now?
We think a thousand years from now, human beings will spread and live in the universe.
Please tell us anything you wish your fans to know about you, your design and anything else?
You are welcome to ask us about the possible further design we maybe doing right now.

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