Eidetic Marketing

Professional in Event Design.

About Eidetic Marketing

EIDETIC Marketing was founded 9 years ago in sunny California and has set its sights globally since its inception. Operating in 3 cities worldwide, Los Angeles, Shanghai and Seoul, and having activated campaigns in 23 different cities across the globe, EIDETIC encompasses the innate capabilities to operate efficiently around the globe. Over the past 9 years, EIDETIC has successfully completed over 276 projects for its clients, leaving lasting impressions with audiences worldwide. From esports tournaments to conferences, from product activations to influencer marketing, EIDETIC Marketing truly provides a complete marketing package for brands of all shapes and sizes.

  • Winner of Event Design Award.
  • Specialized in Event Design.
  • 2 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Event
  • Accolade
World Cyber Games 2019 Xi'an Global eSports Festival

World Cyber Games 2019 Xi'an Global eSports Festival

Event Design

WCG Champions Trophy

WCG Champions Trophy

Accolade Design

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Interview with Eidetic Marketing

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I was always intrigued by design, and I wanted to explore various design experiences, so after studying industrial design here in Korea, I decided to further my learning abroad. I moved to London to experience graphic design, and after completing my studies there, I obtained a degree in interior design from California State University.
Can you tell us more about your company / design studio?
We are Eidetic. Eidetic is a global design agency with offices located in Los Angeles, Seoul, and Shanghai. We have a global team of design and marketing experts that create experiences that leave lasting, vivid impressions on our audiences.
What is "design" for you?
Design is not just a visual deliverable for designers, it is an optimized balance of verbal, visual, architectural, and even financial considerations.
What kinds of works do you like designing most?
I like brainstorming with my creative staff, discussing various options that they brought up, and refining the best solution that works for my client.
What is your most favorite design, could you please tell more about it?
My favorite design is the “Kizuna” event from my portfolio. Kizuna means relationship in Japanese. My client in Tencent Japan wanted long term business relationships to meet in respect with local business culture. We introduced “String” as a visual concept of connection, and interpreted it throughout the space and motion graphics as an overall theme.
What is your favorite material / platform / technology?
I prefer inexpensive materials with an easily accessible platform.
When do you feel the most creative?
When my work has been published, recognized, or sold to end-users.
Which aspects of a design do you focus more during designing?
Less is More. I focus on eliminating excess and bringing attention to what is most necessary.
What kind of emotions do you feel when your designs are realized?
I feel fulfilled and that all the efforts I and my team made were worthy!
When judging a design as good or bad, which aspects do you consider first?
Understanding of the project's objective, the thoughtfulness of the idea, and the strength of the visuals
From your point of view, what are the responsibilities of a designer for society and environment?
They should be responsible for creating positive messages for society and promoting the preservation of the environment.
How do you think the "design field" is evolving? What is the future of design?
Thanks to the advancement of technology, this field will be cross-functional and more dynamic in the future, blending the line between industries.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Digital resources such as behance, and pinterest, and analog resources such as design magazine, and my clip and archive really help inspire and maintain my creativity.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Korea but organize projects worldwide. Cultural heritage does not really affect our designs, due to the global nature of our staff and my background.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Be open about what your goals are, but be willing to listen to outside opinions. Designers have a lot of varied experience to speak from, and can help you find new ways to reach audiences. When looking for a good designer, looking for someone who has relevant experience/portfolios will help quite a bit.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
While you're young, try to experience as much as you can, and learn at least one foreign language. This will give you perspective and help you to support your designs.
From your perspective, what would you say are some positives and negatives of being a designer?
Living as creative person is a positive, but being stuck in the studio for over twelve hours a day at times is a distinct negative.
What skills are most important for a designer?
These days, computer skills are important to visualize your ideas and concepts. Also, communication skills are pivotal when it comes to convincing those who are investing in your design.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
3Dmax, Photoshop, Illustrator, and Notepad. These days, I tend to be more analog, sketching, writing memos, and brainstorming on the paper.
Designing can sometimes be a really time consuming task, how do you manage your time?
The first thing I do is to list up daily tasks on the notepad. Regardless of how small or big tasks are, list up, and tackle them!
What was your most important job experience?
Being an event/exhibit designer at my previous agency named Sparks.
Who are some of your clients?
Google, Samsung, Tencent, IBM, Bandai Namco, Vivo, and many more.
What type of design work do you enjoy the most and why?
Spatial design, and creative strategy since they are my areas of expertise.
What are your future plans? What is next for you?
I would like to share my experience, challenges, and knowledge with future designers or students.
Do you have any works-in-progress being designed that you would like to talk about?
I am working on the brand visual strategy for a vehicle premiere.

Extended Interview with Eidetic Marketing

Could you please tell us a bit about your design background and education?
I wanted to explore various design experiences, so upon studying industrial design in Korea, moved to London to experience graphic design and finally, obtained a degree in interior design from California State University.
What motivates you to design in general, why did you become a designer?
I was a big fan of Automotive design. I went to College to become an automotive designer, and I've been obsessed with design ever since.
Did you choose to become a designer, or you were forced to become one?
Definitely, I chose my career to be a designer who could create and sell my own designs.
What do you design, what type of designs do you wish to design more of?
I design all elements of the journey of experiences, events, and exhibits. I am always eager to explore different types of designs, but I truly love what I do.
What should young designers do to become a design legend like you?
Experience the World, Expand your Horizons, and Deconstruct your Limitations.
What distinguishes between a good designer and a great designer?
A good designer can make great designs, but a great designer can take the Client or Brands desires and translate that to a great design.
What makes a good design a really good design, how do you evaluate good design?
Approach makes a good design, and straight-forward solutions make a more effective design to communicate w/ audiences.
What is the value of good design? Why should everyone invest in good design?
Good design enables audiences to think, dream, and feel optimistic.
What is the dream project you haven’t yet had time to realize?
I have always wanted to design and create the event theme for the Winter Olympics.
Who are some other design masters and legends you get inspired from?
Zaha Hadid, Architect. Porsche, not just cars but brand experiences.
What are your favorite designs by other designers, why do you like them?
Apple Products. They are User-friendly and have a simple approach.
What is your greatest design, which aspects of that design makes you think it is great?
My greatest design was the “Kizuna” event from my portfolio. Kizuna means relationship in Japanese. My client in Tencent Japan wanted long term business relationships to meet in respect with local business culture. We introduced “String” as a visual concept of connection, and interpreted it throughout the space and motion graphics as an overall theme.
How could people improve themselves to be better designers, what did you do?
They need to gain more world experience, but also save inspiration when it comes. I have been putting my inspirations and ideas into my notebook since 2000.
If you hadn’t become a designer, what would you have done?
I would have been a businessman in a financial or investment field.
How do you define design, what is design for you?
Design is marketing for me. I have run a marketing agency for almost 10 years, and without design and creativity, my business would not be successful.
Who helped you to reach these heights, who was your biggest supporter?
Though I don't think I reached my apex yet I would have to say my biggest supporters were my parents.
What helped you to become a great designer?
My life in Seoul, London, and California. Different experiences, food, people, stores, and even sunshine created points of inspiration for me.
How do you think designers should present their work?
They should present their work w/ proper methodology to convince their client.
What’s your next design project, what should we expect from you in future?
We are currently working on one automotive campaign beyond the conventional launching method.
What’s your ultimate goal as a designer?
The ultimate goal is to share my knowledge, limit, and experience to future designers.
What people expect from an esteemed designer such as yourself?
People expect quite a bit, and its my job to work hard to meet those expectations!
How does design help create a better society?
Good design enables people to feel, talk, and share ideas with each other.
What are you currently working on that you are especially excited about?
I have two ongoing projects. The fundamental concept of both projects have been shifted due to COVID-19, and the shift makes me concerned and simultaneously excited.
Which design projects gave you the most satisfaction, why?
Recently, the World Cyber Games in China has brought me great satisfaction. It was a very challenging projectt w/ limited time and budget, but as one team, my global staff made this event happen.
What would you like to see changed in design industry in the coming years?
Would like to see more open cooperation between designers, there has been too much unwillingness to share ideas and creativity that would help the industry improve as a whole.
Where do you think the design field is headed next?
Existing in the COVID-19 era, virtual concepts will be more realistic moving forward.
How long does it take you to finalize a design project?
It really depends on the project, but normally it takes 3-4 months.
When you have a new design project, where do you start?
When we have a new design project, everything begins with research.
What is the role of technology when you design?
The technology helps to minimize the risk and to convince my client to move forward.
What is the role of the color, materials and ambient in design?
It is like water, air, and soil, all essential to growing a strong design.
What do you wish people to ask about your design?
How did you bring up this brilliant idea? What is the downside on your design?
When you see a new great design or product what comes into your mind?
I would like to digest and utilize this inspiration on my next project.
Who is your ideal design partner? Do you believe in co-design?
A design partner should be able to share knowledge and creativity while simultaneously accepting creative criticism. I firmly believe in co-design.
Which people you interacted had the most influence on your design?
Joe Zamora, who used to be my genius college classmate and is currently my partner.
Which books you read had the most effect on your design?
Automotive magazines, architecture archive. Too many books inspire me.
How did you develop your skills as a master designer?
Pinterest, Behance, and many books. Most of all, discussing with my creative staff.
Irrelative of time and space, who you would want to meet, talk and discuss with?
Myself in 2001. I would like to tell myself who wasn't sure about future that I would be doing alright and that I should keep working hard!
How do you feel about all the awards and recognition you had, is it hard to be famous?
It was not as hard as executing the project. This recognition is rewarding and proving that I and my staff worked hard and efficiently.
What is your favorite color, place, food, season, thing and brand?
Camel brown, Croatia, Porterhouse Steak at Mastro, Spring, Motorbike like Ducati, and Urus from Lambroghini.
What makes your day great as a designer, how do you motivate yourself?
Good life balance, communicating with my clients and my creative staff makes my day great.
What do you think about future; what do you see will happen in thousand years from now?
Virtual World w/ no limits. The future will be better than now despite many challenges. I believe in mankind.
Please tell us anything you wish your fans to know about you, your design and anything else?
Thanks for your interest and look forward to communicating with next exciting project.

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