Haolai Francis Zhou

Good in Graphic Design.

About Haolai Francis Zhou

Graphic designer, AIGA member. Currently, work as Graphic Design Specialist in San Francisco Ballet. Personally worked in a very diligent manner, and proved to be a critiqued person, a speeding learner and an experienced team-worker. Passionate of design, sketching, observation, and solving problems.

  • Winner of Graphic Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
Option Poster Design

Option Poster Design

Graphic Design


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Interview with Haolai Francis Zhou

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I had totally 10 years graphic designer experience, and I love the fine art as well, especially Illustration, Sketch, Oil painting and so on. Never thought about a graphic designer until move to college. I found out that there is another simple, straight forward art language to do storytelling, and voice out for people, and World—Graphic Design.
Can you tell us more about your company / design studio?
A brand laboratory focus on presenting love and ideas on the critique. Creating design brands, products and experiences for community and cities. Taking care of the public issues around the world, and presenting visual voice is to develop solutions for a better tomorrow.
What is your most favorite design, could you please tell more about it?
Paul Rand's Poster design is my favorite. Powerful language is leading to the core message, and affectively convey the voice to public or business-wise.
When judging a design as good or bad, which aspects do you consider first?
3-seconds rule—understand the core message of the design in 3 second.
From your point of view, what are the responsibilities of a designer for society and environment?
Find a way to convey the hidden voice, and please a good/beautiful communication.
How do you think the "design field" is evolving? What is the future of design?
Diversity, Cooperation. Always finding the needs for society, and people.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
San Francisco, and Nanjing, China. The difference of culture, the contrast of the language. It affects me a lot on design thinking.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Better to know what's the advantages and disadvantages of the designer, and always put your trust on designer.
From your perspective, what would you say are some positives and negatives of being a designer?
Help and communicate for clients, public and world, but not only for themself(designers).
What is your "golden rule" in design?
Design, and speak a needed idea. Not about what's your thoughts.
Designing can sometimes be a really time consuming task, how do you manage your time?
keep thinking and critiquing everywhere, anytime so that you can save time to sitting down for blank idea sheet.
What are your future plans? What is next for you?
Keep working, keep thinking, keep finding the way lead to the answer of my life.
Do you work as a team, or do you develop your designs yourself?
For sure, team is always the best, but you have to be able to make your own part as basic skill.
Do you have any works-in-progress being designed that you would like to talk about?
I'm working on developing the idea of Chaos. It could be more artistic project.

Extended Interview with Haolai Francis Zhou

Could you please tell us a bit about your design background and education?
I had totally 10 years graphic designer experience, and I love the fine art as well, especially Illustration, Sketch, Oil painting and so on.
What motivates you to design in general, why did you become a designer?
Never thought about a graphic designer until move to college. I found out that there is another simple, straight forward art language to do storytelling, and voice out for people, and World—Graphic Design.
What makes a good design a really good design, how do you evaluate good design?
3-seconds rule—understand the core message of the design in 3 second.
What is the value of good design? Why should everyone invest in good design?
A good communication, a better visual language could change people's live.
What is your secret recipe of success in design, what is your secret ingredient?
3-seconds rule—understand the core message of the design in 3 second.
How does design help create a better society?
Telling more and more good story, and lead people to the new World.
When you were a little child, was it obvious that you would become a great designer?
No, you never know you will be a designer until you experienced more and more in your life.

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