Molly

Good in Footwear Design.

About Molly

Molly is a brand that was created in 2018 by an energetically motivated footwear lover and enthusiast. The brand prides itself on boldly embracing life's challenges and experiences in order to create innovative and eccentric footwear. The newly established footwear company highlights its ability to construct designs by merging binary ideas in a way that produces beauty and functionalism. Furthermore, Molly aims to execute its due diligence in a manner that allows the development of and contributions to local community programs in the footwear industry.

  • Winner of Footwear Design Award.
  • Specialized in Footwear Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Footwear
The Gemini Rebirth Interchangeable Footwear

The Gemini Rebirth Interchangeable Footwear

Footwear Design


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Interview with Molly

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have always had a passion for art, more specifically deciphering methods used in creating beauty. Whether it is simple drawings, innovative fashion, or complex architecture, design has always been an embedded character of mine.
Can you tell us more about your company / design studio?
Molly is a registered Canadian footwear company that embodies the persona of its creator and designer, Wonu Adeshina. I crafted this brand in order to create a home for my designs and subsequently cater to the diverse and open-minded individuals like myself who remain bold, fearless, and unapologetically willing to take on life’s challenges.
What is "design" for you?
Design is the freedom to explore the depths of my mind, express the way that I visualize life and a means of expanding the world as we know it.
What kinds of works do you like designing most?
Nowadays, I love to design footwear. Even though I began my fashion design journey in the clothing sector, nothing fulfills my yearning to create quite like shoes.
What is your most favorite design, could you please tell more about it?
My most favorite design would have to be a pair of mules designed for my mother. It was an honor to be able to design and create a work of art for the woman who dedicated so many years of her life to ensure the joy and success of all her children.
What was the first thing you designed for a company?
The first thing I designed for a company was a pair of slippers using hand-woven Ghanaian kente material paired with calf leather to provide its clients with complimentary footwear capable of augmenting the beauty of its existing products.
What is your favorite material / platform / technology?
I cannot say that I have a favorite material to work with, simply because I love to challenge myself. I do not believe in limits. As an introspective person, I find myself analyzing past projects and drawing up ways I may be able to advance them in terms of resources and techniques. In reference to technology, I would have to say Adobe Illustrator (for now) since I am able to visualize projects in a vast array of options through digital representations. I am currently in the processing of learning how to render 3D images of my footwear and something tells me that it will definitely steal the top spot on the digital tier once I have mastered this skill.
When do you feel the most creative?
Oddly enough, when I’m down and alone is when I feel the urge to re-direct my focus into designing since it is one of the few things that truly bring me joy.
Which aspects of a design do you focus more during designing?
Conceptualization, everything after that is really a piece of cake. I try to work out the practicality and overall look of my designs in my head before I translate it to paper.
What kind of emotions do you feel when you design?
Peace, joy, love, contentment, fulfillment, pride, gratitude... Honestly, the list goes on forever.
What kind of emotions do you feel when your designs are realized?
Excitement dabbled in a tad bit of anxiety. I guess I worry a little about my designs being understood and accepted, but I am continuously learning to rid myself of this concern. After all, art is subjective.
What makes a design successful?
If it is effortlessly received by its intended audience with little to no critique, I think design can be deemed successful.
When judging a design as good or bad, which aspects do you consider first?
In terms of footwear, I consider functionality, comfort, and the overall aesthetic as one entity that determines the standing of good design.
From your point of view, what are the responsibilities of a designer for society and environment?
I think a major role of a designer in society is bearing the responsibility of progression and sustenance. Progression in terms of discovering newer and better ways to reserve various aesthetics while morphing them into never-before-seen silhouettes, and sustenance in terms of longevity; to create without influencing obsolescence.
How do you think the "design field" is evolving? What is the future of design?
I think it’s becoming progressively unconventional. Over the years, we have mostly been accustomed to mainstream designs, however, avant-garde projects are seemingly at the forefront of creativity these days. Consumers are more receptive and willing to think outside the box and understand the designer’s intent in a more fluid manner, making the possibilities of design endless. No longer will an artist have to be smothered by unwavering thoughts of the public’s approval because niches have become more subcategorized.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Since I am a fairly new designer, I am yet to hold an exhibition and will have to work out the specifics and possibilities of that happening sometime soon. Nonetheless, I most definitely have considered and planned out a showcase to display all of my cohesive works and maybe even an entirely new concept.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My inspiration comes from the need to create beauty that I am yet to witness. That being said, I do not have a go-to source of motivation. Seeing as I am a lover of art, I am able to admire its existence- in colors, concepts, and objects, and morph mental images of footwear in a way that is derived from the piece.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I would say my design style is similar to my personal style- fluid. As I mentioned earlier, I do not believe in design/style limitations and like to dabble in a bit of everything. Nevertheless, in attempts to devise a clear aesthetic going forward, I will be pursuing the concept of interchangeable footwear as it pertains to completed silhouettes and detachable fragments.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in my home away from home- Canada. As a Nigerian-Ghanaian inhabiting a different country for the last 9 years, the resilience and strength of my roots are most definitely mirrored in the need for my designs to be bold, daring, and powerful. With respect to planning out editorials and marketing campaigns, I am heavily driven to include my origins in a more visual manner while remaining blessed with the opportunities and resources of dwelling in a more technologically inclined country.
How do you work with companies?
When working with a company, I make sure to maintain respect as it relates to the brand’s vision and aesthetic while, of course, incorporating my unique ideas in order to attain a higher objective.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
It should go without saying that design portfolios speak for themselves. However, I would personally have an in-depth conversation about the designer’s mindset and vision to ensure that both companies are aligned in their goals. After a decision has been made, it would be important for companies to ensure that the designer’s creative control is valued and not constrained in order to actively pursue the progression of both the company and the designer.
Can you talk a little about your design process?
I think and I do. Literally. When it comes to design, there are not many tactical measures taken to realize an idea with me. One brilliant trait of my design process, however, is that I tend to identify the possibility of more concepts in the process of designing one project.
What are 5 of your favorite design items at home?
A chalkboard with writings and drawings of all my dearest friends, a handmade wooden boat gifted to me from Sri-Lanka, a hand-crafted leather and Ankara hand fan from Ghana, a custom walk-in closet that I had the pleasure of constructing myself and a handmade wooden rose also gifted to me from Sri-Lanka.
Can you describe a day in your life?
A day in my life consists mostly of me attempting to put my thoughts in order. Despite having a set plan for the day, my mind runs a million miles an hour with ideas that I try to map out. Hence, if I am not already creating, I am designing and visualizing the future of my brand.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Create without doubt and fear, but with lots of intellect. Designing is one part creativity and one part wisdom, so if you are able to effortlessly fuse the two then you will continue to unlock your artistic potential in more ways than you imagine.
From your perspective, what would you say are some positives and negatives of being a designer?
A great positive of being a designer is definitely being blessed with a mind that produces beauty and holds the capacity to visualize an entirely new reality. Contrary to that, a general con is being subjected to constant scrutiny, whether constructive or negative. Being a designer, you are expected to take into consideration the accuracy of representation and since art is majorly subjective, the connotations of your work become an unending battle of your passion versus existing worldviews.
What is your "golden rule" in design?
Complex simplicity. I often think of ways to augment finished designs to take my mind outside of its confines.
What skills are most important for a designer?
I think communication to be precise in the delivery of your ideas, time management to produce designs in a timely manner, the organization to approach tasks efficiently and problem-solving to visualize new solutions.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
A lot of manual tools! I usually sketch with your basic pencil and use a tape measure with some masking tape to draw a pattern on my shoe last, I would then transfer and trace outlines using an awl and retractable utility knife. Sometimes I design on Adobe Illustrator before the previously stated routine, but I usually have a clear vision of what I want to create and don’t feel the need to.
Designing can sometimes be a really time consuming task, how do you manage your time?
I usually like to create a timeline for myself, giving room for delays. For example, I might break down the entire project into smaller goals in order to estimate how long each of them will take to be completed. This way I am able to keep myself on track as opposed to setting a single goal for the entire duration.
How long does it take to design an object from beginning to end?
I can draft a concept on paper in about 5-10 minutes and about 30 minutes to an hour on Illustrator, depending on the complexity of the design. In terms of realizing these designs, the duration of each footwear project is again dependent on the complexity of the design and availability of resources. It can take me anywhere from two days to two weeks to handcraft a unique pair.
What is the most frequently asked question to you, as a designer?
“You made that?!” lol I think designing footwear is one thing, but knowing how to make them is a whole other shock factor.
What was your most important job experience?
Getting the opportunity to work closely with a brilliant designer, Angela Huntington, and being able to share my designs with an individual who is very accustomed to art and fashion. The chance to be able to learn through and from another person’s vision was indeed an inspiring and uplifting experience.
Who are some of your clients?
Kolturee, a brand that produces unique handcrafted products in attempts to improve population health and contribute to research and development in the garri production industry of Ghana.
What type of design work do you enjoy the most and why?
Footwear design, because it is a truly elevating skill that will never go out of style.
What are your future plans? What is next for you?
I plan to work my way into small-scale mass production and begin offering my designs to the general public. A lot of editorial shoots and videography need to be executed for marketing campaigns to accurately mirror my brand’s vision and for my designs to be communicated effectively.
Do you have any works-in-progress being designed that you would like to talk about?
I am currently developing 4 additional designs to complete my Gemini Rebirth collection. In addition to that, I am considering offering a range of colors for each design in the series in order to provide consumers with more options that complement their preferences.
How can people contact you?
You can reach me via E-mail at brandedbymolly@gmail.com or via Instagram @brandedbymolly.

Extended Interview with Molly

Could you please tell us a bit about your design background and education?
I began designing shoes after my walk through the Bata Shoe Museum in Toronto. I felt inspired to explore my love for footwear in a refreshing way that day, however, it wasn’t until a year later that I took the initiative to attend a shoemaking intensive where I learned a large sum of what entails my shoemaking process. Nevertheless, I do a lot of research on my own to learn new techniques and find ways to progress more efficiently.
What motivates you to design in general, why did you become a designer?
I have always designed clothes as a hobby for as long as I can remember, but I had a terrible experience with the pair of shoes that I wore to the Bata Shoe Museum, which ultimately struck my curiosity. I wanted to know the kind of materials used to create the poorly designed pair and that was the driving force behind learning about product development and how shoes are made. In response to my design incentive, I would say my vision is what keeps me going.
Did you choose to become a designer, or you were forced to become one?
Not to sound cliché, but I’ve always felt like I was born to design. Growing up I remember being obsessed with footwear and how beautifully they complemented outfits, so to be gifted enough to design some gorgeous pairs is really a wonderful experience.
What do you design, what type of designs do you wish to design more of?
I design beautiful footwear according to what I am feeling or experiencing at the moment, but in the future, I would love to dabble in 3D printing from time to time.
What should young designers do to become a design legend like you?
I consider myself a young designer but I would definitely say believe in yourselves entirely and chase your dreams passionately.
What distinguishes between a good designer and a great designer?
A good designer is consistently expressive of their concepts in a way that enlightens and intrigues the consumer’s mind, while I believe what sets a great designer apart is the ability to influence design culture, new trends, and consumer needs.
What makes a good design a really good design, how do you evaluate good design?
In terms of footwear, if it is aesthetically pleasing, comfortable, and functional.
What is the value of good design? Why should everyone invest in good design?
For starters, good design will always stand out in a crowd of parallel concepts, however, 99.9% are usually created with elevated craftsmanship and the utmost attention to detail in order to ensure value and longevity.
What would you design and who would you design for if you had the time?
Robyn Rihanna Fenty. I would design a killer collection inspired by the woman that she is.
What is the dream project you haven’t yet had time to realize?
I’m not sure if this is solely a matter of time, but I have dreams of building my own manufacturing company that employs and educates shoemakers with little to no opportunity of expanding their craft to its full potential- mainly with shoemakers back home in Nigeria and Ghana. I also have dreams of providing these craftsmen with a life that values their skills and hard work.
What is your secret recipe of success in design, what is your secret ingredient?
Resilience and Perseverance. To never give up on a concept no matter how unattainable it may seem.
Who are some other design masters and legends you get inspired from?
Manolo Blahnik, simply because it was his documentary “The Boy Who Made Shoes For Lizards” and a short interview of his titled "Manolo Blahnik: Tattoos, Milk Shakes, and Americana" that inspired me to pick up a pencil and put my design skills to the test.
What are your favorite designs by other designers, why do you like them?
It might just be the kind of person that I am, but most of the footwear I own holds some sentimental value. I do not have particularly favorite designs of mine, but I can say that the Alexander McQueen Armadillo and Jeffery Campbell Nightwalk heels intrigued my younger teenage mind to consider design silhouettes in ways other than they were conventionally created.
What is your greatest design, which aspects of that design makes you think it is great?
The Gemini Rebirth because it sparked a few new directions for my design projects and that to me beats solely creating beautiful footwear
How could people improve themselves to be better designers, what did you do?
I try to study the industry and its pioneering designers. I ask myself “What did they implement that was different from pre-existing designs?” and “What was their approach?” I watched a lot of designer documentaries over the years and continue to consistently educate myself in my art. I would advise anyone looking to improve themselves to fully immerse themselves in their craft, no matter what aspect it might be.
If you hadn’t become a designer, what would you have done?
A footwear buyer, a footwear sales associate, a footwear blogger; I believe I would have found something relating to footwear to do for the rest of my life.
How do you define design, what is design for you?
Design to me is similar to art and that is a way for me to explore my thoughts and create new realities. It is a way to indulge in myself while contributing splendor to the rest of the world.
What helped you to become a great designer?
My ability to push through obstacles and think in unconventional ways.
What were the obstacles you faced before becoming a design master?
I would say resource and time management along with dealing with creative blocks or loss of motivation.
How do you think designers should present their work?
In the best manner possible. As well thought out as your design may be, its presentation really does the heavy lifting of communicating the designer’s intent to potential consumers.
What’s your next design project, what should we expect from you in future?
You can expect more intriguing collections as I continue to develop my skill.
What’s your ultimate goal as a designer?
To create footwear that adds value and sentiment to my client’s life.
What people expect from an esteemed designer such as yourself?
People expect perfection and completion- to have it all figured out and make no errors while executing my plans, but the truth is I am still learning and embracing life’s challenges.
How does design help create a better society?
I think design influences tradition in societal groups, therefore one must be considerate of its ripple effect as it is disseminated through culture.
What are you currently working on that you are especially excited about?
I am currently completing The Gemini Rebirth collection with different styles of interchangeable footwear and a wider variety of colors.
Which design projects gave you the most satisfaction, why?
All my design projects appeal to my satisfaction in one way or the other because crafting footwear is something that I do for joy and peace of mind.
What would you like to see changed in design industry in the coming years?
More opportunities for fresh and promising minds to be able to learn and develop their passion.
How long does it take you to finalize a design project?
A minimum of 4 days and a maximum of 2 weeks, provided I have all of the resources I need.
When you have a new design project, where do you start?
Sometimes, I begin by translating my ideas to tangible concepts on paper, researching materials, techniques, and other times, I might dive right into a project without as much as a sketch if I know exactly what I want to achieve.
What is your life motto as a designer?
I always tell myself that I am here to “create and not replicate”, not only in the sense of designing unique footwear but also in the consciousness of creating value in the lives of my future colleagues and clients.
Do you think design sets the trends or trends set the designs?
I believe design sets the trend. Over the years I have observed that pop culture is merely a means of transferring high culture to the masses in order to drive inclusivity and fashionably eradicate the restrictiveness of class structure.
What is the role of technology when you design?
To effectively visualize and communicate concepts as well as ensure the proper functioning of footwear mechanisms.
What kind of design software and equipment do you use in your work?
I use Adobe Illustrator to successfully envision my designs and an array of manual tools for developing my footwear. I usually sketch with your basic pencil and use a tape measure with some masking tape to draw a pattern on my shoe last, after which I transfer and trace the outlines using an awl and retractable utility knife. Other than these tools, my sewing machine, skive knife, hammer, and electric creaser are also essentials to me.
What is the role of the color, materials and ambient in design?
Color adds meaning to life. One cannot accurately convey the concept of a design without utilizing the precise color palette and materials that connote its intended meaning. Materials especially supplement the sensation that the designer is going for in order to stimulate the observer’s sense of touch and appreciation of craftmanship.
When you see a new great design or product what comes into your mind?
I automatically delve into an analysis of the materials and techniques that went into the production of that design.
Who is your ideal design partner? Do you believe in co-design?
Yes, I believe in co-design, however, I do not have an ideal design partner. I truly believe that there is something to learn from everyone.
How did you develop your skills as a master designer?
By progressively working on it and assessing my previous projects to determine areas where I can grow technically and creatively
What is your favorite color, place, food, season, thing and brand?
My go-to colour is black, favourite place is my design studio, favourite food is pretty much debatable since I’m a food lover, my favourite season is Summer and my favourite brand is most definitely the one I am building, Molly.
What makes your day great as a designer, how do you motivate yourself?
My day is great when I am able to execute design concepts as proposed, but I remain motivated by staying focused on my vision and my ultimate goal.
When you were a little child, was it obvious that you would become a great designer?
I would say yes. I used to always design clothing and admire great designers and their works when I was younger.

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