I am a self-educated designer. I never studied design within a formal education. I have a technical education as medical equipment engineer. It helps me to look at design projects from an engineering point of view as they always have some technical issues. You need to combine creative thinking with a pragmatic point of view. You should understand how it works and which tools and technologies you have to use to achieve a desired result. I started feeling myself as a designer in 2008. Then I worked at the factory as control and measuring systems specialist. I moved to Kazan immediately after my army service. I got a job at Kazan Orgsintez chemical factory. That was a year of economic uncertainty in the country. These were hard times in terms of finding a job. My friend worked at that factory. That was not his free will also, it was a necessity. So, I got a job there, but I realized that it is temporary. At nights I started to study graphic software. I started working on my first customer orders, I usually got them from the people I knew. The number of orders grew incrementally, I had less and less free time because my work schedule did not allow for that. Mostly I worked at nights and I learned things through practice. I did not get any formal education, but through trial and error I studied various cases, tried to figure out how it happens, what you must do to achieve certain results. After a year of working at the factory I realized that I wanted to work as a designer – that was my dream at that time. With a help of a girl I knew I got a job with my first design studio. That was not the best place to work. The company managed to stay in business for 8 months only. However, working in a team allows you to learn some other things. These guys had their own approach, kind of a dim vision and I did not like it much. However, I had succeeded in implementing my own ideas. The criteria of success and quality for me was when my ideas were implemented without any amendments. After these 8 months, having realized that I would not work there anymore, me and the guys from this company organized our own business. We rented an office and moved there. We were kind of a self-organized freelance group. But that was not enough for me. Through the social media I learned about an open position in Kazan with a design studio. It was a funny situation at the job interview when I was asked, who is an authority for me. Actually, I had not done any prep for that interview. I said that I try to stay away from authority and have my own opinion. Probably this played a certain role and I had been hired. It was difficult at the beginning because they had different rules of the game. Design level was more serious, and I had to adjust myself. Once I was even at the point of being fired but I managed to perform well and showed myself within one project. And I worked there for a long time. But I went on doing street art stuff part time. I believe that these two fields have something in common anyway. I started getting orders. So, I showed up in that company as a street artist, asked my friend to join it as an illustrator. The two of us started to offer not only graphic design ideas but also projects related to urban territory improvement. The first projects showed up, including larger ones but still on a local level. Later on, I resigned from that company and worked freelance for a long time studying totally different areas. I had functionality of both a designer and a manager, sometimes even a PR manager and art director. The clients represented diverse industries, and this allowed to work not only on a single project or several projects at the same time. This also brought a skill to adjust yourself to different tasks. Flexibility helped a lot in this respect – I worked with clothing design, clothing prints, the tasks were totally different. What I did not like about the graphic design at that time was the lack of a physical result. I just wanted to touch my work, hold it in my hands. I realized that the problem of the most of young designers is the inability of being responsible for the result. They produce some pictures, and a client must do something with them. I was not satisfied at all with this impracticability of graphic design. I was searching for similar areas where I could apply my skills. So, I worked in Flash programming and animation, performed the roles of an illustrator, graphic designer, web designer – I tried most of the key fields of design. I had this desire to produce something functional that you can hold in your hands, where you can work on your mistakes and show it to the people. So, I started visiting industrial facilities, asking questions about how it worked, why this was impossible to implement and how this problem could be solved. Creative thinking is linking an original idea to functionality. You cannot universally adapt any idea. You always need to realize how it will be used at the end. Therefore, there should be a specific technology related to certain tasks. There is a huge gap between designers and technologists, and I saw it myself when people having profoundly serious equipment at their disposal did not realize the whole range of its application in practice. Step by step I started to learn what was it and how it worked and what were the limits. Having learned that I realized the technological aspects, too. After a freelance period, I started developing artistic practices remotely. I painted something as a hobby or just for an extra money. At a certain point I started focusing on larger art objects and projects which I wanted to implement. I have realized then that the graphic design per se has become just a tool for me. Artistic practices are a transfer process and design is a visualization tool. Design itself is not a result. I got the first larger clients and then I was invited to become a Development Director in Moscow. That was the first graffiti agency with development plans in Moscow but there were difficulties. At that moment I felt the gap between creative and businesspeople. Creative people, being impulsive and emotional, hardly realize that business is built on some basic business processes. In this case I worked simultaneously as Business Development Manager as well being responsible for the approach to projects. I produced a lot of sketches made either by me or by some of the artists. That became a symbiosis, we found a certain niche where all these skills made sense. You do some hands-on job and you understand how it will be done. You must originally build your thinking about designs and visual range and other technical issues basing on these limits, i.e. how it will be made and produced, how it will relate to the whole architecture of the object and corporate style of a client. We started getting major brands as clients, e.g. Kidzania. That was a project in Mexico, a professions town for kids, we decorated one of the walls. Also, Adidas, Nike, Gett. Moscow gives more opportunities for working with multinational brands. Although you do a small part for them, but you understand how they work. But very soon I reached the upper limit because it is very difficult to work being a company employed designer. I left that company and me and my wife established our own company targeted at urban projects. Any other projects being more closed, were less interesting. I wanted to work with urban space and integrate my work in it. Currently I work as an Art Director or Creative Director, although it is difficult to name it since I do not want to use any clichés. Here the line between work and hobby has been totally washed out because originally you come up with an idea and share it. You formulate the task for yourself, you do not have an actual client. You define conditions where you will be willing to do it. And you put forward a full-scale elaborate project which can be implemented. That is how we worked at FIFA Confederations Cup in 2017, next year we worked for FIFA World Cup 2018. From smaller and interesting clients, we came to author projects. Currently we deal with festival programs related to street art and urban art, practices of people involvement in projects implementation. My interests have changed slightly because it became interesting to work not only with contexts but culture codes as well. People started to entrust extremely complicated historical objects to us because we managed to harmoniously integrate our works in them. Our work should not look as an alien element but be integrated harmoniously into architecture and context and be comprehensible by broader audience. Talking about the Tower project, this is exactly the project representing high degree of trust. We did not need any approvals. We worked with this client before at Artek kids camp. We had a joint project with Bosco. Director of Artek communicated with us, he has been watching the whole process. And Senezh Management Workshop is also his project. He started to integrate us street artists step by step. The trust level was remarkably high and the job itself was very interesting. Currently I would like to be involved more in artistic activities, sometimes I manage to do it.