I have been with Etereo for 5 years and I started out as a Marketing Executive. Etereo gave me the opportunity to grow and lead projects, right from conceptualisation to execution. As a business student for 6 years, I always find joy and passion in creative media and arts instead of business theories. I love to draw and found myself spending more and more time on design art software, creating designs during my free time. And that was the time, I know that Design will be the right choice for me to pursue in my career.
We are a creative agency based in Singapore that creates thoughtful designs that are expressive and bold. We curate visionary identities across multiple touchpoints as we strongly believe in consistency. We are a dynamic team that is never satisfied with just the norm. We take pride in every design and we love to uncover potentials and new possibilities with the brands that we work with.
We do not have a favourite design and we find that every design is unique in her own ways. But we do take extra note and appreciation on designs that are sustainable and bring out the message and stories behind them without being too complicated.
The functional aspect will be the main focus after the initial idea is born. A design can be the most unique and beautiful outline. However, if it is not practical and fails to be implemented, we will consider it as just an idea that is not conceptualised.
Do not copy and do not be stingy in giving praises. Have a sense of ownership and pride in creating your own design. It’s fine to complement a great design and is definitely a great motivation for fellow designers.
Versatile. There is no fixed style in etereo! We believe in creating unique sustainable designs for each project based on the project scope. We make it a point to always communicate with the client to better understand their needs and the problems they faced throughout the project. We make sure that our designs solve their problems, not just being aesthetically pleasing!
We live in Singapore and working in a metropolitan country, we are exposed to a rich variety of culture. Local companies are paying more attention to their brand identities but they are pretty reluctant to have a total change in their concept. To overcome this challenge, we have to prepare our clients of the intended change and the effects after the change to ensure a smooth transition.
We will work very closely together with our clients as they know their industries and processes better than us. This is also how we can get constant feedback from our clients during the process. This working relationship also helps our clients to know us better and the thought process behind the design.
Attitude! A good attitude towards creating a good design is critical. You can have the passion but without perseverance, passion will not lead you to the end result. A never give up attitude is the one that gives birth to great designs!
Research first, to do research on the project direction, the design concept and also the solutions for each project. With the concept and direction finalised, Sketching is the foundation of all design work. After finalising the sketches, we will then use design software to enhance it and improve it along the way with discussions with clients.
Be humble and learn from doing, not afraid to take hardships and run away reality. You only learn if you start doing and not by thinking. Next, be sincere to take in feedback and ask for opinions, digest and learn from them. Sincere in admitting mistakes and grow from there.
We get to do the things that we love as a career, which makes work and life enjoyable. The only bad thing is inspirations sometimes come at unpredicted time and it gets challenging while working on an urgent project. There are no rules and formulas to follow for design work.
I have a scheduler in place to prioritize and organise all design taskings. Time management is a very important skill for all designers. I will always make it a point to allocate at least 3 hours of me-time daily for yourself.
Team. We always brainstorm our ideas for a project and discuss the enhancements of a design together. Different people see designs differently, opening yourself to different perspectives allow you to look at your design from different angles! Sometimes the best design idea comes from our discussion!
We are currently working on a local fashion and a medical brand. There’re a lot of opportunities for these two projects and the brand owners have high expectations of us. This challenge makes us more eager to work with them.
I have been with Etereo for 5 years, starting out as a Marketing Executive, Etereo gave me the opportunity to lead this project, from design concept to execution. Together with my team, we are very proud and happy with how the design turns out to be. Etereo was founded in 2015 as a creative agency that specialises in Branding, from conceptualisation to activation. We have a dynamic team that is never satisfied with the norm and take pride in every design that we created. Each design is unique. No design is a repetition from the past.
As a business student for 6 years, I always find joy and passion in creative media and arts instead of business theories. I love to draw and found myself spending more and more time on design art software, creating designs during my free time. And that was the time, I know that Design will be the right choice for me to pursue in my career.
Mostly branding designs, to create a consistent set of visual identity for the client. Creating designs that reinforce the brand identity and yet at the same time, keeping them creative, can be a meaningful challenge to me.
We are now working on UI/UX projects, which is something that we really enjoy doing and we are keen to have more opportunities to explore this.
Humble, willing to take in criticisms. Design is very subjective, and you must be willing to listen to different comments and continue to improve on every design you come up with. Communicate your ideas, do not be restricted to just your perspective, be more open-minded.
Every design is good in their own unique ways. What makes a good design stand out more is when the design is able to solve people’s problems unknowingly and be remembered by people through their message, and not just being eye-catching.
Good design contributes to good business. A good design helps to make the connection between design and business. If we can identify the problem and build an ecosystem in the business structure with problem-solving designs and enhance the user experience of consumers, the innovation and operations of the business will fall in place following the design and consumer trends.
Designing of our own brand, etereo. The design is simple and yet complex to achieve, less is more.It’s definitely great because it represents us. We are proud of it and we use it across our communications.
Not just upgrading of skills and knowledge. Gaining more experience is one of the most important things every designer should take seriously. Working on a huge variety and different kinds of projects help to increase the creative thinking of one’s.
In their own ways that they feel most comfortable and confident in bringing out the message behind their designs. Designers know and understand their design the best, and we should not set restrictions on how they should present it.
We are working on projects in very different industries now, such as a Fashion label and a Medical brand. We are excited and confident that we will be creating something very different that represents their brands, keep a lookout for them!
We are currently working on local fashion and a label and a medical brand. These two projects are bold and the brand owners have very high expectations of us. This challenge makes us more eager to work with them.
Design is taking a very important role in large and small brands, there is more attention on creating design that speaks about their brand. Design applications will be complex as different formats will be required.
They are the hands and legs of a great design, The fundamental of a well- thought through design is the heart beat of a brand. And the rest of it, the color, the materials used, the ambient are the hands and legs, they bring the design alive!
I believe Award is a huge achievement for every designer in the world. Apart from motivation, having your work recognised is a bigger achievement and this will not come easy, it requires patience, perseverance and years of hard work.
Black, it stands out on its own and matches well with almost all colours. My favourite place will be any cafe that allows me to have some me-time. Autumn will always be my favourite season, a bonus when there are autumn leaves!
When we were working on an urgent project of website design, the whole team (yes, even the bosses) stayed over in the office to complete it. We had mental breakdowns, we laughed and we took turns to nap. It was a challenging 3 days but the laughter and bond that we shared in the 3 days will always stay in my heart.
A cup of good coffee always works. Whenever I am having a design block or demoralised, I will always get myself a cup of good coffee to cheer myself up. And I will start on my work again, nothing is impossible, you just have to keep trying to get things right.
Designs will get more innovative and people will understand the value and appreciate design more. They will start to see the importance of design in every business and it's not just limited to the visual aspect, but also the effect it has on the daily operations of a business.
I hope that people will understand etereo’s belief in all designs. Not just pleasing aesthetic, we believe in sustainable designs and are always ready to take on challenges to create design beyond imaginations.
You are now at the right step
Join Designers.org & Start Promoting Your Design Worldwide.