My name is Boris Kislitsin and I am a creative director of Pitch (pitch.ru/en), a Moscow based creative engineering bureau, that works at the juncture of new media, multimedia technologies and art. The company was founded by me with Dmitriy Napolnov, my partner and our chief technical officer in 2015. Both of us have 2 MAs each: I have degrees in Russian linguistics and Law and Dmitriy Napolnov in English literature and Programming. My education gave me a good base to start, however, by the end of my studies I have understood that I want to do different things in life.
So I set up a company but then took a year off and traveled on a shoestring in Asia, a hardcore trip that spanned from Russian Siberia to Mongolia, China, Nepal and India. It has completely changed my perspective: upon return I quit business and have decided to find my true purpose. So I have joined a German traveling theater, and things started to develop from that - then learned to juggle and unicycle, later - to paint. I thought that I found myself and for 5 years pursued an artistic career in London, though to a little success. After that I worked as a copywriter in creative agency, then for few years as a teacher in a temple school in rural Thailand, later taught in one of the Bangkok’s universities. Later I moved to Japan for a year, mostly thinking, taking care of my family and writing a book - but all this time I have considered myself as a self-taught artist, and still believe so. In 2010 I have returned to Russia joining a multimedia production company and then helped to set up a free online course on multimedia content creation. At some point I have recognized that I want to actually do something practical instead of teaching people how to do it and started to work as multidisciplinary producer with interests spanning from video mapping to interactive installations and from architectural light to AR and VR.
In one of the companies I have worked I got acquainted with Dmitriy Napolnov, who was a CTO in one of the best Russian companies that created CG and produced content and developed shows for all kinds of events - from car presentations to music gigs. Before that Dmitriy was a technical director in a global music distribution company and a programmer in a film production company. He was a pure technical genius, so when I was commissioned to take charge of multimedia production in a huge museum project in development in St. Petersburg, Russia, I knew whom I wanted to make the most technologically advanced museum in Russia with.
So we became business partners and were together since and that’s one of the best things that has happened to me.
So generally speaking, we are both self-taught and learned design by doing, but, of course, it’s all a team work. Currently there are more than 30 highly qualified professionals in various fields in Pitch: from engineers to copywriters, concept artists and 3D modelers. Surely most of them have related education, but it’s not always the case. If you have passion for something, you can always learn things on your own, as in our case: we were one of the pioneers in multimedia design and engineering, and if we wanted to study it, there were simply no places where we could get our education as it was all brand new.