LendMe Brand Identity

LendMe Brand Identity
by Ruis Vargas

• Awarded April 15, 2021
• CLIENT: Laika
• 12.530

LendMe is a brand identity created for a company that operates in the home equity market. The logo uses an iconographic structure that refers to binary codes balanced against each other, suggesting both a mathematical idea and a two-way relationship between the company and its clients. The colour palette is complementary, with purple as the base and orange and blue as supporting tones for different messages and audiences. Applications include business cards, envelopes, an institutional presentation and a street light panel.