Chez Vous Branding

Chez Vous Branding
by Ruis Vargas

• Awarded April 15, 2021
• CLIENT: Laika
• 39.945

Chez Vous is a visual identity created for a Belgian restaurant in Sao Paulo, Brazil. The identity reinterprets Belgian icons, such as Magritte, the Manneken Pis, rain and traditional fries, through a simple illustration style. Short texts include Belgian dialect variations, adding a sense of humor to the graphic compositions. The identity is applied to menus, posters, panels, packaging and t-shirts, giving the restaurant visual unity. Menus and posters are printed in offset with CMYK colors, while the t-shirts are printed digitally.