Ningxiahong Rock Painting Bronze Script Liquor Bottle by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2020
Ningxiahong Rock Painting Bronze Script Liquor Bottle
Client: The Ningxiahong Wolfberry Liquor
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #89802The Design
About Ningxiahong Rock Painting Bronze Script Liquor Bottle
Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from bronze ware. Therefore, Designer combine these two representative elements as the core symbols of cultural identity of the package design of the bottle, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
The Recognition
About the Bronze A' Design Award
Ningxiahong Rock Painting Bronze Script Liquor Bottle is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Ningxiahong Rock Painting Bronze Script Liquor Bottle is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Ningxiahong Rock Painting Bronze Script Liquor Bottle splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The collision and integration of traditional culture and modern products. Combine the elements of Chinese character culture with Chinese liquor to enhance the cultural connotation and brand value of products.
What has been your main focus in designing this work? Especially what did you want to achieve?
The main focus of the work is to choose the Chinese characters and cultural elements suitable for the specific gear products. In this way, Chinese characters and culture can be recognized more widely.
What are your future plans for this award winning design?
Promote the listing and promotion of products, so that more people taste Chinese culture. The related concept products will be further developed later.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
- Dimensions & Packaging
- Bottle volume 750ml,high 270mm,the widest diameter 105mm
- Tags
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
- Production Technology
- The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
- Design Challenge
- Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
- Research
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
- Inspiration
- The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
- Project Duration
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Operation Flow
- Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
- Team Members
- Design Leader: Zhou Hong; Design Director: Wu Changzhi
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