Secret Tarts Cannabis Infused Pills by GarryVeda Design Bureau is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2020
Secret Tarts Cannabis Infused Pills
Client: Green Revolution
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #101279The Design
About Secret Tarts Cannabis Infused Pills
The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.
The Recognition
About the Golden A' Design Award
Secret Tarts Cannabis Infused Pills is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Secret Tarts Cannabis Infused Pills is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Secret Tarts Cannabis Infused Pills creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Packaging Design Services
We specialize in creating distinctive packaging designs that combine vintage aesthetics with modern functionality. Our award-winning team transforms your product vision into compelling visual stories that resonate with customers and stand out on shelves.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The design was inspired by old-school packaging retro-imaginary and vintage solutions produced for decorative and architectural tasks by previous generations of artists in Western Europe. All the layout key-elements, engraved fruits images, and fonts selection were consolidated into the holistic structure being a retro-styled but easily recognizable as a modern product at the same time.
What has been your main focus in designing this work? Especially what did you want to achieve?
The design solution was achieved by layout visual structure hierarchy for the texts and illustrative elements to be linked flawlessly together and transfer the main marketing points. Design is created in the so-called modernized retro/vintage style with a feeling of old-school notes so master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.
What are your future plans for this award winning design?
We have no special plans. Definitely, we will inform our regular clients about our team's win. What would you suggest?
Grand Interview
Your innovative fusion of vintage pharmaceutical aesthetics with modern cannabis packaging for Secret Tarts Cannabis Infused Pills has earned prestigious recognition - could you elaborate on how you developed this distinctive visual language that bridges traditional pharmacy craft with contemporary cannabis culture?
Any Art that exists in the World belongs to Almighty God! He Is the Creator! We are thankful to Almighty God that He Made a Gift for us by Providing this beautiful design so we can share it with others.
The Secret Tarts Cannabis Infused Pills packaging features a remarkable balance between retro-inspired elements and modern design requirements - how did you navigate the challenge of creating a design that feels both nostalgic and contemporary while meeting all regulatory standards?
The regulators focus primarily on ensuring that mandatory elements are present and easily readable, which is absolutely essential for consumer safety and compliance. We always prioritize meeting these requirements. However, we also believe that design can play a powerful role in shaping consumer perception and building brand loyalty. While we certainly appreciate modern design for its clean, minimalist aesthetic and its relevance to today’s market, we also have a passion for retro aesthetics. We believe that incorporating a retro style adds a unique charm and fosters a sense of trust, evoking the legacy of traditional products with rich histories. It tells a story of craftsmanship, heritage, and time-tested quality, which can be particularly compelling in the medical or wellness space. Given the nature of this product category, where consumers are often seeking reassurance and reliability, the retro style aligns perfectly with the positioning goals set by our client, creating a design that is both informative and emotionally engaging.
What inspired your decision to incorporate engraved fruit imagery and specific typographic choices in Secret Tarts Cannabis Infused Pills, and how do these elements contribute to communicating the product's craft-professional pharmaceutical heritage?
We found that illustrations were much more effective than photographs in conveying the sense of history we wanted. We wanted to create a visual narrative that spoke to the product's heritage and the care that goes into its creation. In a market that's flooded with images, illustrations offer a more unique and engaging way to tell that story. They stand out and give the product a unique character, inviting the consumer to take a closer look and discover the details. They contribute to this feeling of a handcrafted, almost artisanal product, which is exactly the impression we wanted to create, especially within the pharmaceutical context, where building trust and confidence is essential. The combination of those engraved fruit images, each carefully rendered to highlight their natural beauty, and our chosen typography, which is both elegant and readable, really reinforces that story of quality and craftsmanship.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Secret Tarts design was developed as part of the new cannabis-infused products range for GreenRevolution Co. USA.
This product is the aluminum can packed in the carton box with hangtag and contained cannabis-infused chewing pills for medication and relaxation purposes.
The design solution was achieved by layout visual structure hierarchy for the texts and illustrative elements to be linked flawlessly together and transfer the main marketing point: these pills are developed by a pharmacist craft-professional company and contain a really hand-made recipe inside. - Dimensions & Packaging
- Round sticker is 65 mm in diameter and the carton box is 123 mm height (including 50 mm of hanging tag) x 72 mm width
- Tags
- cannabis, can, box, pills, medication, relax, US
- Production Technology
- Packaging design here consists of two separate pieces: a round label being stuck to aluminum can and the carton box layout.
For all the tasks, Adobe software was used for compiling raster and vector elements together for correct layouts printing on coated and non-coated materials using CMYK + 2 PANTONE color set and appropriate US color profiles. - Design Challenge
- Cannabis-infused products market is young but quite competitive in the US so the main challenge was to create a really outstanding packaging to jump out of competitors massive.
- Research
- This design was developed according to team-framework named "AntHill" when all 5 team members were working at the same time over each layout and image on parallel threads. After sequential iterations and detailed client feedback, the most successful version among 20 initially developed was chosen and polished for all the frame-holder PDPs being holistic and understandable from the first glance.
- Inspiration
- The design was inspired by old-school packaging retro-imaginary and vintage solutions produced for decorative and architectural tasks by previous generations of artists in Western Europe. All the layout key-elements, engraved fruits images and fonts selection were consolidated into the holistic structure being a retro-styled but easily recognizable as a modern product at the same time.
- Project Duration
- The project was started in July 2019 and consisted of several parts with over 2 months overall duration as there were also a lot of additional SKUs developed on further stages.
- Operation Flow
- The carton box could be easily opened from the upper flap using a special cut window. There is the aluminum can inside and it could be opened by rotating the lid. Pills are colored and have appropriate fruit taste. All the instructions, dosage, etc. are clearly presented on all packaging pieces and flaps.
- Patents
- Image #1 contains stocks: Illustrator Lubov Chipurko, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 1328741300 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749
Optional Image #1 contains stocks: Illustrator Epine, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 417029866 / Illustrator MoreVector, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 615192938 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749 / Illustrator Helena-art, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID408745348
Optional Image #2 contains stocks: Illustrator ArtColibris, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 192464291 / Illustrator NataLima, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 790059625 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749
Optional Image #3 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319
Optional Image #4 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319 - Team Members
- GarryVeda design Bureau (c)
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